There is 50,000 hectares of irrigation in The Campo de Cartagena area which Roldan is part of. The irrigated crops include citrus, artichokes, melons, salad vegetables, broccoli, cauliflowers, and potatoes.
The town has wide range of business and shops including garages, hardware stores, furniture, stores, appliance stores, butchers, bakers, hairdressers, clothing stores, banks, and supermarkets.
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